Mirtchev, A. (2008, December 8). Faced with the Crisis, Multinationals Consider a Two-Pronged Strategy – Expanding Their Global Footprint and Focusing Beyond their Core Businesses. International Business Times.
Dr. Alexander Mirtchev assesses the strategies for growth of multinationals in the wake of the global economic slowdown and financial crisis. Contrary to prevailing views, certain non-state actors, such as multinationals, can find opportunities and a form of empowerment in emerging markets. These opportunities are considered much more attractive than those in the developed economies in the current economic climate. In order to take advantage of these opportunities, multinationals should revise their strategy; they should continue to focus on their core business while at the same time expanding their global footprint. He asserts that emerging markets will have a significant impact on the global recovery process and the future course of related developments. Greater expansion by multinationals during the crisis will ultimately affect the global economic security equilibrium.