Multinationals Should Gear-up for a Serious Economic Downturn and Use This Time to Reposition Themselves with a Focus on Emerging and Rapidly Developing Economies
The President of Krull Corp., Dr. Alexander Mirtchev, analyzes the potential growth strategies of multinationals faced with the vagaries of the global financial and economic crisis, as a feature of the upcoming global economic adjustment. Following the impact of across-the-board government intervention, emerging markets represent an area of growing interest, due to the relative abundance of undervalued assets that have remained undeveloped due to the crisis. Mirtchev’s view is that these markets not only provide greater upside potential for multinationals, but also could significantly enhance their global positioning. The path to recovery will be patchy and uneven, but corporations that are seen to be active in the “tough times” will have created a springboard for future expansion leading to immediate and long-term benefits.